Replays Comeback On The Eco-Friendly Jeans With New L.I.F.E Laserblast Technology

Campaign Replay Laserblast L.I.F.E EcoWarrior Aleksandra Orbeck-Nilssen


Since last week Replay has launched its new eco warrior campaign to promote their newest take in eco-friendly jeans. As you can see in the above image they take the campaign name really serious and show off a beautiful girl FEMEN style wearing the new Replay Laserblast L.I.F.E in the boyfriend cut being arrested by some pretty highly harnessed policemen. This is clever as it also transports the sexual vibe which alway comes in very handy in advertising denim.

Of course there is also a male counterpart, fortunately for us styled the same way:

Enok Groven Campaign Replay Laserblast L.I.F.E EcoWarrior

Ain’t this some piercing eyes? Reading through the press material it turns out those two are more than just pretty faces, they’re actual environment activists. Nice! And Replay supports their causes.

The cutie here is Enok Groven, founder of Fashion Against Climate Change, and the female protagonist Aleksandra Orbeck-Nilssen who is also an actress developed the Nanofasa Conservation Trust.

Replay also produced a cinematographic clip full of half naked, good looking people. It is advertisement but feels more like a Woodkid video clip located in a wonderfully green forest. With showing the aggressive movement I like that the viewer gets a good impression of the jeans look and fit. The male ones look en vogue, a little tight but not too much with a low waist. Interesting that Replay decided to not go mainstream in the female department. Right now where everybody is calling for the high rise Replay stays ‘conservative’ and only releases low waist. And the video proofs they’re not kidding marking the cut low waist. Watching it I was surprised not to see any butt cracks!!!

So what is it about this new technology that makes the new styles so eco-friendly? A few years ago Replay sold organic cotton jeans which are sadly nowhere to be found anymore. Using organic cotton fabric meant less pesticides in the growing process. But there are more ways to get jeans eco-friendly. As we all know creating distressed denim wastes and pollutes a lot of water in the process. First a lot of hazardous chemicals need to be used for coloring, bleaching, washing and printing. Then comes the sandblasting which is highly harmful for the factory workers.

Replay states that its Laserblast technology relies on a coloring technique using natural pigments of mineral origin giving the fabric a used look right from the beginning. For distressing they use laserblasting instead of sandblasting which is then followed by stone washing to soften the look.

I hopped over to the website and compared the looks. I have to say that I like the end results of the new technique much more than the regular distressed style. It seems more refined and smooth.

The price point is still very high but I think this brand makes a good step in the right direction and I appreciate that. If the end results harm the environment less and are beautiful, why not?

Now let’s hope that they’ll also make a comeback of the organic fabric then I will be completely sold.



The Artist Behind The Artist – Henrik Vibskov

Henrik Vibskov opening night exhibition of Vibskovski;72 at Ruttkowski;68
Mobile cam pic…

This is a mobile camera photo of Henrik Vibskov and me from his exhibition opening event.

It took me two glasses of bubbly to actually approach him and ask questions about his art. I think I mostly managed well. He was really nice and answered everything as you can see he even allowed me a photo.

I told him that his wall knit-art reminded me of Iranian nomad rugs and wanted to know if he knot them himself. That would really have knocked me out because it takes a whole lot of time and skills to get to this size and number.

It is very common especially under busy artists that have already made it to get their work done by their assistants, like for example Jeff Koons does. There is no shame in it, still the helpers usually never get mentioned.

And as a clothing designer Henrik Vibskov is surely already used to delegate the creational process of his ideas to others. This was also the case with the knits. He pointed me to a group of good-looking and fashionable people at the door and told me that they were his team.

Team Henrik Vibskov opening night exhibition of Vibskovski;72 at Ruttkowski;68 Cologne
Team Henrik Vibskov drinking local beer. Oh and that great colorful jumpsuit there in the middle… I could die for it.

I immediately took a photograph of them, too. To show you and acknowledge the people who stand behind the artist and help him to get big.

How nice of Henrik to take his team with him and share the success. Also how great is his clothing line! Found this shirt pic on Henriks Instagram:

I think it’s for male but would wear it immediately.

BTW really worth to follow him, look at that piece!!!

Gift Wrapping – The Eco-Friendly Way

Watercolor Birthday Card and Ecofriendly Gift wrapping

Let me show you my take on eco-friendly gift wrapping.

  1. Create a greeting card yourself. This might scare you but it is not difficult or time consuming. Just take some piece of paper or card board and write something nice. Even scraps would do as we live in the fortunate times of hipstery where unperfection is considered as artsy. If your just a little bit talented paint something on one side. Watercolor will always look beautiful. Then you will have invested your time in being creative and have more for actual gift shopping. Believe me, this will be appreciated.
  2. Now to the wrapping. Use brown kraft paper from a roll or news-paper if the present is bigger. A simple all-time classic I remember well from my childhood when Müsli-loving parents of classmates were already on the clean environment bandwagon. If the present is nice and tiny you can also just rip out a page of some glossy magazine like Vogue. Once packed it will look like regular wrapping paper.

    ecofriendly wrapping - rip out magazine page
    This is a nice print… Rip out a page and cut to liking.
  3. In the end just tie everything together with some hemp twine. There you have it then: a perfectly wrapped present with a bow and no bad conscience because as everything is biodegradable.

May the lavish decadence of gifting each other take on but from now on more in zen with nature and our wallets.

Le Weekend

Deutscher Text hier klicken

Before I’ll tell you what’s going on at the weekend in the city you should head over and have a quick vote at for the beautiful Lisa from the blog The L Fashion.

Köln / Cologne

What a beauty! Picture by her bf J. Schneider. They make such a blogging dream team.

She is one of two finalists from the Blogger Contest I also took part, see my last post. And as Lisa is also from Cologne and she put so much effort into her post I am not a bit jealous that I didn’t make it but she. At least Cologne is in the competition, showing everybody that we know fashion.

The poll is open until June 10th!

And know let’s get to the events:

The great Henrik Vibskov is coming to the city! Showing his newest exhibition ‘Vibskovski;72’ of course at Gallery Ruttkowski;68. Exhibition opening on Friday. I’m so excited!!! I’m looking forward to meet the artist. Hopefully he will be present.

I love it that he is an all rounder. Yes, from music, blogging and design, he is doing everything and nobody can stick him into one corner!

Gallery Ruttkowski;68 exhibition Henrik Vibskov Vibskovski;72 Köln Belgisches Viertel Gallery Ruttkowski;68 exhibition Henrik Vibskov Vibskovski;72 sculptures Köln Belgisches Viertel Henrik Vibskov creates these fabulous and sweet sculptures sometimes reminding of voodoo dolls. They’re definitely my fave. Images by Ruttkowski;68 Instagram account.

At saturday you can visit the Belgisches Viertel again for the le bloc happening. The whole quarter will be occupied with events and action all about fashion and design. Program starts at 12 p.m continuing deep into the night.

le bloc komo
image via

Cologne has a very creative and active scene and I am proud that we’re presenting this with such great events. Sadly I have to work almost the whole day but then I’ll head straight to some fashion shows of local designers and to the sweet Boutique Belgique. They have a backspace where will be a sale with lots of music and fun.

If fashion is not so much you’re cup of tea but you’re still looking out for artsy entertainment, you’re lucky. As Odonien, the open air art park and club, is hosting Veedelsfilm festival.

Odonien Wikipedia

Art movies about the districts of Köln will be shown and producers will be able to present themselves throughout the day. All of this accompanied by music and refreshment, of course.

Fortunately the weather as the forecast says will be perfect for those kind of outdoor fun. Hot and sunny, yay!

Hope to see you there, folks!


Bevor ich euch erzähle was dieses Wochenende hier in Köln so geht, bitte ich euch kurz mal rüber auf die Seite von zu gehen und einmal für die Lisa vom The L Fashion Blog abzustimmen.

Sie ist eine der Finalistinnen des Blogger Contests an dem ich auch teilgenommen hab, siehe meinen letzten Beitrag. Und ich bin kein Stück neidisch deswegen, da Lisa auch aus Köln bloggt und ihr Beitrag ist ja auch super schön geworden.

In ihrem Blog geht es um Personal Style und zusammen mit ihrem Freund, der die High End Fotos schießt, bildet sie ein absolutes Dream Team.

Die Abstimmung geht bis zum 10. Juni.

Und jetzt zu den Events:

Der unglaublich talentierte Henrik Vibskov ist in der Stadt and wir können heute seine neueste Ausstellung „Vibskovski;72“ in der Galerie Ruttkowski;68 bewundern. Ich hoffe sehr, dass er bei dem Opening Event anwesend sein wird und man ihm begegnen kann.

Henrik Vibskov ist ein Allrounder, der es bisher nicht zugelassen hat, in eine Schublade gesteckt zu werden. Vom Klamottendesign und Musik bis hin zum Bloggen macht er alles und das gut! 

Aus seinen Kunstkreationen gefallen mir die kleinen Skulpturen am besten. Wahrscheinlich weil sie irgendwie süß und farbenfroh sind. Da schlägt mein Mädchenherz hoch… ob das die Rezeption ist, die sich der Künstler wünscht?

Am Samstag könnt ihr dem Belgischen Viertel gleich wieder einen Besuch abstatten, denn das ganze Viertel wird vom le bloc Happening okkupiert. Lokale Kreative und Designer präsentieren den ganzen Tag hindurch ihre Arbeit und alle ansässigen Boutiquen und Lokale machen dabei mit.

Das offizielle Programm beginnt ab 12 Uhr mittags und geht bis abends.

Köln hat soviel an Kreativität und Mode zu bieten, ich find’s toll, dass wir uns endlich mit solchen Events präsentieren und alle daran teilhaben lassen.

Leider muss ich beinah den ganzen Tag arbeiten, aber gleich, wenn ich Schluss hab, werd ich mich in das Parkhaus in der Maastrichterstraße begeben und mir die 20 Uhr Modenschau ansehen. Im Anschluss geht es dann in die Boutique Belgique, wo es einen großen Sale mit Live-DJ Musikbegleitung und Drinks geben wird.

Falls Mode nicht ganz euer Ding ist, ihr aber dennoch künstlerisch interessiert seid. Dann habt ihr Glück, denn zur selben Zeit samstags findet das Odonien Veedelsfilm Festival statt.

Das Odonien bietet ebenfalls eine Menge Open Air Fläche und passenderweise wird das Wetter fantastisch sein!!! Es gibt Kunstfilme über bestimmte Kölner Viertel, die Produzenten stellen sich auch vor, und natürlich auch Musik und Erfrischungen.

Ihr seht, hier passiert einiges.

See you :)))